The snowboard brand Burton: Innovation, Passion and Leadership in the Snowboard World
When it comes to snowboarding, no brand is more iconic and influential than Burton. As a pioneer in the snowboard industry, Burton has had a profound impact on the sport since its founding in 1977. From developing the first snowboard to leading the industry with innovative technologies, Burton remains a leading brand known for its quality, performance and commitment to the snowboard community. In this category text we will take a closer look at the history, philosophy, technologies and range of Burton Snowboards.
History of Burton
The story of Burton began in 1977 when Jake Burton Carpenter developed his first snowboard in his Vermont hometown. At the time, snowboarding was often seen as an outsider sport, but Jake was determined to popularize and develop it. Over the years, Burton has experienced enormous growth and has taken the sport to new heights.
In the 1980s Burton grew into one of the most recognized brands in the snowboard world. They launched innovative products and brought snowboarding to a wider audience. In 1985 they introduced the first snowboard with metal edges, which improved performance and control. This was followed by numerous other firsts, including the introduction of EST bindings, which allow a more direct connection between snowboard and rider.
In the 21st century Burton continues to lead the snowboard industry with an ongoing focus on technological innovation and sustainability. Their commitment to environmental awareness and involvement with the snowboard community are some of the factors that make Burton a beloved brand among both professionals and amateurs.
Philosophy and Mission of Burton
The philosophy of Burton has always been to make snowboarding accessible to everyone and to push the boundaries of the sport. They believe in the power of snowboarding as a way to connect people, push limits and have fun outdoors. Burton strives to create products of the highest quality that enhance the snowboarding experience and strengthen the passion for the sport.
Another essential aspect of Burton's philosophy is their commitment to sustainability and environmental awareness. They understand that the future of the sport depends on protecting the natural environment in which it takes place. Burton aims for sustainable manufacturing practices, minimizing their ecological footprint and supporting initiatives that protect the winter sports environment.
Technological Innovations of Burton
Burton is known for its technological innovations that have significantly improved the snowboarding experience. Some of the notable technologies are:
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The Channel: Introduced in 2011, The Channel is a mounting system that allows unlimited adjustment of binding positions. This enables snowboarders to fine-tune their bindings exactly to their riding style and preferences.
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EST Bindings: Burton's EST bindings are designed to work with The Channel mounting system and provide a more direct connection between snowboard and rider. This results in better control and board feel.
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Flying V: Burton's Flying V camber profile combines camber and rocker to improve the performance and maneuverability of the snowboard. It offers stability at high speeds and playfulness on freestyle Tricks.
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Carbon Highlights: By placing carbon fibers strategically in the board, Burton's Carbon Highlights provide extra pop, responsiveness and power without added weight.
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Ankle Hammock: Introduced in their bindings, the Ankle Hammock provides a snug fit of the snowboard boot, allowing power to be transferred more efficiently to the board.
The range of Burton
Burton can be proud of their wide assortment of snowboard products. Each season Burton brings a large and renewed collection to the market. So be sure to check out our entire Burton collection featuring, among others:
- Burton snowboard
- Burton bindings
- Burton snowboard boots
- Burton snowboard clothing
- Burton snowboard bags
- Burton gloves