NOW bindings
All about Now bindings
NOW is focused on creating innovative, relevant technologies for today's snowboarders. Now is a company run by snowboarders committed to improving the snowboarding experience through their products and beliefs.
JF Pelchat was founded in 2010 by a former professional snowboarder and member of the notorious crew. He realized that the mechanics and function of the binding had not changed since their introduction. Wanting to improve the functionality of the binding, he went to his garage and designed a new concept that would forever change the idea of binding technology. For Now, it's always about going against the grain by changing the blueprint of binding design and creating a product that elevates riders to a higher level. What you can expect from Now bindings is an effortless and responsive ride, reduced foot fatigue, and riding comfort.
Benefits of NOW bindings
NOW bindings offer various advantages for snowboarders, making them a popular choice for both beginners and experienced riders.
- Skate-Tech technology: NOW is known for its innovative Skate-Tech technology, inspired by the movement of a skateboard truck. This technology uses a pivot point under the bindings, allowing the bindings to tilt and rotate smoothly. This enables natural movement and improved responsiveness while snowboarding.
- Energy transfer: The Skate-Tech technology of NOW enhances the energy transfer from the rider to the snowboard. This results in better control and performance, allowing snowboarders to turn more easily and respond faster to changing conditions on the mountain.
- Comfort and cushioning: NOW bindings feature an EVA footbed and cushioning system, providing a comfortable and shock-absorbing ride. This reduces fatigue and helps prevent injuries, especially during long days on the slopes.
4. Adjustability: NOW bindings are designed with adjustable components, including straps and highbacks. This allows for customizing the bindings to the specific needs and preferences of the rider, ensuring a personalized fit and optimal performance.
5. Durability: NOW bindings are manufactured with high-quality materials and attention to detail, making them durable and resistant to intensive use on the mountain. Snowboarders can rely on the sturdiness and reliability of NOW bindings for long-term use.
6. Innovative designs: NOW is known for its innovative and eye-catching designs. The bindings are available in various colors and styles, allowing snowboarders to express their personal style on and off the slopes.
In short, NOW bindings offer advanced technology, improved responsiveness, comfort, and durability, making them an excellent choice for snowboarders seeking high-quality bindings for an optimal snowboarding experience.
Now bindings with SkateTech
Every Now binding is equipped with SkateTech. That’s what makes Now bindings so unique. But what exactly is SkateTech? SkateTech is inspired by how easy and efficient a skateboard turns. Now bindings with SkateTech mimic both the function and description of skateboard trucks. The "Hanger" transfers energy powerfully from the straps to the bushings and edges of your snowboard. The Kinpin acts as a pivot point and amplifies this energy through leverage. Traditional bindings reduce energy transfer by bending the baseplate, forcing you to pull your straps tighter, lean further forward, or use taller and stiffer highbacks. All of this leads to increased fatigue and foot pain. Now bindings bypass the middle of the snowboard and direct the energy straight to the edges of your snowboard. Now bindings simply transfer more power to the board with less effort, meaning your feet stay relaxed and comfortable for longer.
Order Now bindings online
Looking for a nice set of Now bindings? Then you’ve come to the right place at Snowboards.eu. In our wish shop, you'll find a large collection of the most beautiful models of Now bindings for both women and men. You can easily and quickly filter by riding style, level, and flex to find the best Now binding that suits you. Place your order by 4 PM? We will ship the Now bindings the same day at lightning speed!
Also check out our entire collection of snowboard bindings.